SurveyAnalytics Text Analytics

Surveys are often associated with analytics. Almost all surveys are heavily weighted towards collecting, what market researcher's call, closed-ended data. Open-Ended text data (aka freeform text), however is different in the sense that there is no concrete question. Users are asked to give their opinions on a subject via free-form text. Open-ended comments on surveys cannot be consolidated and analyzed easily. They are a boon because it allows your respondents to "open up" and give you comments, ideas and suggestions that you were not even asking them. QuestionPro text analytics focuses on ways and techniques you can use to extract the value out of the open-ended comments that your respondents leave.

"This is an excellent resource that guided me while going through with my research online. It isn't specific only to QuestionPro tool but also is about the general principles one needs to stick to when conducting research surveys. I recommend that not only dummies but even people with some experience in conducting surveys read this book once.."

What's inside

• Text Analytics
• Steps for implementing
• Text Categorization